Avatar Movie Marketing Good For Us?
By ambar on Jan 5, 2010 in Business, Marketing
It is now my second Avatar movie experience since my first at the London IMAX in Greenwich. The movie was so realistic that I couldn’t even ‘believe’ that the Na’vi people who live in Pandora are not real! I couldn’t even tell the difference between what was ‘real’ and the bits that were fictional and had the visual effects on them. I supposed IMAX would make everything look so real and ‘alive’, so I take my hat off for the incredible visual effects that James Cameron’s team managed to come up with.
My second Avatar movie visit was at a 3D cinema and although it wasn’t as good as watching it on IMAX, it was still a good movie experience.
The point that I am trying to make is this – ‘What can we learn from movie marketing? What makes Avatar marketing so powerful? How can we copy Avatar marketing for our own business benefit?’
In comparison to the Harry Potter or even the Lord Of The Rings series, Avatar was still new to the public eye. Despite being new, the movie grossed over a $1 billion in worldwide ticket sales in less than 17 days at the box office!
Access to a reportedly $150 million in marketing budget would certainly help but which bit of this marketing can we implement as our own?
My research tells me that Avatar had a healthy daily Google Adwords budget of around $18,000 (Dec. 09) and that was just for the US only. Also, if you look at the official site: Avatar, you’ll see that the site uses FREE MARKETING through SOCIAL MEDIA. There are links on the site for people to spread the word to the world and these include:
Youtube, Flickr, RSS Feeds, Myspace, Twitter, Yahoo, Digg, Orkut, Bebo, Tumblr, Friendster and Hi5.
Avatar had also received many worldwide free press in newspapers, radios and TVs as well as the millions of blogs, Twitter and Facebook updates.
It’s great to have your product being the public word of mouth but Avatar also did spend a substantial marketing money on traditional marketing including billboards, TV and radio ads etc that it is almost difficult not to be exposed by its message anywhere!!
Obviously, there is no way that I can break down the segments of Avatar marketing campaigns without having access to the official documents but I hope you can see that most of what Avatar is doing in terms of marketing is also accessible to any of us!
The question is ==> Are you going to take advantage of it?
Let’s discuss…
Ambar Hamid.
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Avatar is one of my favorite movies last 2009. I watch it in 3D IMAX. It can be said that it is a must watch movie. The cinematography, sound effects, editing special effects; all are just excellent. The director has shown innovation in creating the Nav’s. These blue complexioned, monkey types elements are excellently featured in this film. Sam Worthington is wonderful.
Wow, it is a great film, I went to see it simply because my facebook friends kept talking about it, i had to see what fuss was about.