We all know that social media is the most talked about topic now. Almost all internet savvy users use it. Teenagers, Students, Business People, Celebrities and even the politicians have already begun their journey to using social media.

But how can it matter to you? How can it bring profits to your business activities? And how can you use it so you can grow your business?

Look, I am sure that you have seen the instant fame of Susan Boyles (#susanboyles). If you do not know who she is then here’s what you need to know – She is one of the reality show contestants on Britains Got Talent that had created such a craze.

Her performance on the show was so incredible that it had caused the public to react in such a way that excerpts of her performance was uploaded on Youtube and many other video sharing sites almost within a few hours of her being on the show.

In almost less than 3 days, her videos were being watched by 10 million people and the views are still going strong. At the time of writing, the total online Youtube views that shes getting are in the tune of 60 Million. Now that’s like a world marketing phenomenon!

Everyone was beginning to talk about her. People were talking about her performance with friends and family. They talked about it with their work colleagues and at coffee shops.

The traditional media wanted a piece of the pie as well so they put on big news splash on the event. TV news networks, the radio channels and the daily newspapers were all talking about Susan Boyles. It was a global sensation.

But let take a step back and analyse this whole Susan Boyles media mania.

1. She appeared on Britains Got Talent.
2. People were shocked with her performance and started to talk about it.
3. Susan Boyles videos were uploaded on video sharing sites and shared through social media.
4. Traditional media globally covered her story.

Result: Viral Media Frenzy.

You can also study this second case study on online viral marketing that involved another US celebrity Ashton Kutcher.

Ashton Kutcher pledged $100,000 to aid the fight against malaria. Ashton bet on his Twitter account that he would gather one million followers before CNN news network.

Again, this created such an intense media coverage that people were talking about it with friends and on social media.

The traditional media was talking about it too. It was even featured on CNN’s Andrew Cooper show with Larry King making his comment.

Ashton won the bet in the end and as a result, he was interviewed LIVE via the internet with Larry King. In fact, Oprah had also invited him over on her show to talk about social media.

The Result Again: Viral Media Frenzy.

So my conclusion is this:

Participate with social media and create the buzz. Engage, Enlighten, Excite and Entertain your market. Grab their attention and invite social media to talk and share your message to the world.

In fact, you don’t even need traditional media to help you share your message. Social media is big enough to create such a frenzy.

These two case studies may involve celebrities but they are many examples of individuals and companies that created such a spur on social media. All that is required now is for you to create new ideas, spark new creativity and share it on social media.

Give it a go…

Ambar

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