I have a question to ask you about Facebook Ads. Let me know…

Shortly after I recorded the video above..I had decided to do a short test based on a new strategy that I had learned from the Facebook team.

The new Facebook campaign was created from May 17th to May 22nd – a 6 day test campaign. I had separated the campaign into 3 different Adgroups, all with different key groups/interests.

The Result?…

Total impression received was just above 1.3 Million which means that the ad was seen by 1.3 Million ‘eyeballs’.

Total CTR was .021% which brought 282 clicks to the site.

Total expenditure: 200.68 Pounds.

So was this a successful and profitable campaign?

This was a major improvement from the previous campaign that I did on Facebook and despite it being a test campaign, it brought in 2 new sales worth 1,000 Pounds. So it was definitely a worthwhile test!!

..and how does it compare with Adwords?

I must admit that Facebook Ads are far easier to manage than Adwords. It is also less technical and requires less know how. You can also receive a lot of impressions in a short period of time.

However, the cost for of CPC advertising for the same keywords in this dummy campaign were far cheaper in Adwords!

But can Facebook Ads convert into real business?

YES…and I will continue to test. Feel free to subscribe to my mailing list for more updates on future progress.

I look forward to hearing your feedback too..

Best Wishes,

Ambar Hamid